Manthan
Movie Manthan
A veterinarian, Dr. Rao, makes a visit to a village, where he intends to commence a co-operative society dairy for the betterment of the rural people. The film is set against the backdrop of the White Revolution of India (Operation Flood) which started in 1970. It was entirely crowdfunded by 500,000 farmers who donated Rs. 2 each.
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Manthan, also released under the translated title The Churning, is a 1976 Hindi film directed by Shyam Benegal, inspired by the pioneering milk cooperative movement of Verghese Kurien, and written jointly by him and Vijay Tendulkar. It is set amidst the backdrop of the White Revolution of India. Aside from the great measurable success that this project was, it also demonstrated the power of "collective might" as it was entirely crowdfunded by 500,000 farmers who donated Rs. 2 each. Manthan is the first crowdfunded Indian film.
