Big Deal
6.5 / Rating
2025
In 1997, when the Asian financial crisis hit Korea, Gukbo, the number one Soju company is on the brink of bankruptcy. In the high-stakes market of M&A, In-beom, a young ambitious associate at global investment firm Solquin, heads back home to take Gukbo as his first target. Hiding his greediness, In-beom approaches Jong-rok, an executive loyal to Gukbo, as an innocent consultant aiming to rehabilitate Gukbo.
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Big Deal (Korean: 소주전쟁) is a 2025 South Korean semi-autobiographical drama film. Loosely based on the real-life sale of the Jinro Group during the 1997 Asian Financial Crisis, the film follows Jong-rok, a patriotic financial director at a soju company, and In-beom, a revenue-driven global investment employee, as they clash over the fate of Korea's national liquor brand. It stars Yoo Hae-jin, Lee Je-hoon, Son Hyun-joo, and Choi Young-joon. It was released theatrically on May 30, 2025.
